Victorinox Swiss Army, Inc. will serve as an official sponsor of the House of Switzerland during the 2015 FIS Alpine Ski World Championships in Vail, CO to be held February 2-15.
The House of Switzerland 2015, a temporary renaming of the Sonnenalp Resort’s Swiss Chalet restaurant, will serve as the official Swiss guest center in Vail; bringing the sights, sounds and tastes of Switzerland to Vail visitors and FIS competitors during the two week ski event.
Extending the ‘Swiss’ experience in Vail, Victorinox Swiss Army will also debut a pop-up retail shop located adjacent to the Sonnenalp Resort. Open from February 2-16, visitors to the store will have the unique opportunity to personalize their own Swiss Army Knife, enter to win a trip for two to Switzerland courtesy of SWISS, Switzerland Tourism and St. Moritz, and purchase Victorinox Swiss Army Knives, Watches, Travel Gear, Apparel and Fragrances.
The Victorinox Swiss Army pop-up store will be located at Off Piste Sports, 30 East Meadow Drive in Vail. And, to learn more about Victorinox Swiss Army’s sponsorship and pop-up store activities in Vail please visit www.SwissArmyBlogs.com.
WHEN: Monday, February 2, 2015 through Monday, February 16, 2015
WHERE: Off Piste Sports, 30 East Meadow Drive in Vail, Colorado
About Victorinox Swiss Army
Victorinox produces and sells unique, high quality products worldwide which are of practical use in differing areas of life: Swiss Army Knives, Cutlery, Watches, Travel Gear, Apparel and Fragrances. The head office of the company is in Ibach, Schwyz, in the heart of Switzerland. This is where the founder of the company Karl Elsener first set up his cutler’s business in 1884 and, a few years later, designed the legendary «Original Swiss Army Knife».
We’ll see you all in Vail!