Buy A Pack, Give A Pack

For many students, the Fall 2013 term has begun.  They’re getting situated in their new classes, making new friends and gearing up for new academic challenges. In the month of July, Victorinox Travel Gear gave one backpack for each backpack sold on swissarmy.com to a student for the upcoming school year. We are very excited to share photos and short bios of some of the students who will be sporting Victorinox Backpacks during the upcoming school year!

One of the organizations we partnered with is Boys Hope Girls Hope. Their mission: Boys Hope Girls Hope helps academically capable and motivated children-in-need to meet their full potential and become men and women for others by providing value-centered, family-like homes, opportunities and education through college.

Justice_croppedMeet Justice:  Justice is a Freshman at Mizzou (University of Missouri in Columbia, MO) majoring in Biology. She is looking forward to new beginnings and making new friends. Some activities she will be looking to get involved with include Spanish Clubs, Diversity Clubs and Science Organizations.  Best wishes to her in this new adventure in her life!

 

Shaun_croppedMeet Shaun:  Shaun is in 10th grade at John F. Kennedy High School in St Louis, MO. He is attending a new school this year, and seems very excited about this new opportunity.  He would like to be involved in the theater department and wants to study Architecture and Writing when he goes to college. Break a leg Shaun!

 

Arecia_croppedMeet Arecia:  Arecia is a Freshman at the University of Arkansas-Pine Bluff. She is studying Business Administration with a concentration in Finance. Arecia says she is going to miss her small high school.  She graduated with a class of 38 students and developed some good friendships.  However, she is looking forward to meeting new people, and knows she will not have any problems with that because the freshman class at UK-Pine Bluff is 500 students and is also planning to pledge a sorority.  When we asked her what she thought the easiest thing would be about going to college would be she said “Adaptation. BHGH prepared me for that.”  Best of luck to you Arecia!

    Javon Talisha facingMiguelNauticaJacob and Dorothy

 

Inside the Altmont™ 3.0 Everyday Bag Collection

Already popular worldwide, the Altmont™ Collection has been updated in its third generation to include new styles of briefcases, backpacks, messenger bags and day bags that compliment today’s technology. This collection has dedicated pockets for laptops and iPads/tablets/eReaders and a wide assortment of designs to accommodate personal style. The collection designer, Luke Smith, created these bags for your everyday needs and has refreshed the color offering. Here’s an inside look at his creative process for Altmont™ 3.0.

What prompted the update to the Altmont™ Collection?
Because people already like Altmont, this update was really about evolution than completely remaking the collection. We addressed all of the things that people were asking for and the direction technology is taking us. The biggest additions to Altmont 3.0 were the slim bags and briefs as well as the new colors. Everything is going smaller and slimmer these days, especially in the world of technology, so we wanted the new generation to reflect this movement and better suit what we knew people were looking for in an everyday bag.

What was the creative inspiration behind Altmont 3.0?
We really let the evolution of technology guide this collection and focused on feedback from consumers to improve upon what we had with Altmont 2.0. This wasn’t a complete overhaul because so much was already working well for this collection. We stayed with the classic hiking and outdoor inspiration that everyone associates with Victorinox and the Swiss Army Knife, but tried to make little changes to help it fit in an urban setting as well. 

Why did you update the colors?
I wanted to use grey because it really goes with everything, which makes it perfect for everyday bags. We hadn’t offered everyday bags in blue and it’s such a popular color that this seemed like an obvious addition. Looking at the different colors we’ve now offered in Altmont 2.0 and 3.0, we’ve really been able to hit most of the rainbow.

What is your favorite addition to this collection?
I liked creating the Flapover Laptop Backpack because it’s the first backpack I’ve dealt with that has expansion, but doesn’t look ridiculous when you use it. I know I’m a little biased, but people tend to throw as much as possible into a backpack during a long day and the Flapover Laptop Backpack is one that they can stuff full and it still keeps its slim silhouette.

What type of everyday bag do you use and why?
I carry the Standard Backpack.  I just like it. So much of choosing a backpack or messenger bag is personal preference. You want something that reflects your personality and just fits. I like the Standard Backpack because it fits me well and I like the way it looks while I’m wearing it. If I were 6’4″ with broad shoulders, then I might wear something bigger, but a guy my size just looks better in something slim and simple.

What’s in your bag?
Depends on the day. But most days I have my glasses and sunglasses in cases tucked in the front pocket, a notebook and pen and I try to remember to throw in a jacket or a sweatshirt on colder days. I never know when an idea is going to hit me for a project, so I make it a practice to keep a sketchpad as well. It helps when I need to jot down a quick idea or draw up a concept that I’m working through. The last thing I always carry is a pack of Tic-Tacs. Wintergreen

– Luke Smith – Product Designer for Victorinox Travel Gear

Before designing Victorinox Travel Gear, Luke studied art and design at the University of Wisconsin – Stout.