This Fall, Victorinox Swiss Army is introducing a new ad campaign that poses the question to ESPN viewers “What does it take to be a Victorinox Swiss Army watch?”
“Timeless and tough.”
“The most impressive watch in the world.”
“Steeled for action.”
These are just a few attention-grabbing headlines for the recently introduced Victorinox Swiss Army I.N.O.X. timepiece featured in the company’s new fall 2014 ad campaign spanning television, radio, print and online advertising vehicles produced exclusively for ESPN. The first commercial for the new fall campaign that aired on ESPN and ESPN 2 on October 14, 2014.
SNEAK PREVIEW: View the new Victorinox Swiss Army commercial launching on ESPN here.
This year marks 130 years of the company’s famous Swiss Army knife; and, the 25th anniversary of the first introduction of Victorinox Swiss Army timepieces. Victorinox is celebrating these significant milestones with the launch of the company’s most unique and distinctive time piece to date – I.N.O.X. Elegant and innovatively designed to be nearly indestructible, each Victorinox Swiss Army I.N.O.X. timepiece is put through a ruthless battery of 130 extreme durability tests, including excessive pressure and thermal stress.
“Forged to resist and endure the harshest of conditions, I.N.O.X. is the perfect companion for life for professional and collegiate football players – and the scores of fans who are just as passionate about watching their favorite teams on ESPN from pre-season through to the cold winter play-off months,” said Rene Stutz, President and CEO of Victorinox Swiss Army, Inc.
The new series of I.N.O.X. featured commercials is a continuation of the successful VSA-exclusive ESPN campaign “Inspired by Authenticity” launched in May 2014. (View the commercial here.)
The new I.N.O.X. commercials will run through December during primetime and on weekends as part of College Football, signature ESPN and ESPN2 SportsCenter and MIKE & MIKE show programming.
To learn more about the Victorinox Swiss Army I.N.O.X. visit: http://www.victorinoxwatches.com