Inside the Altmont™ 3.0 Everyday Bag Collection

Already popular worldwide, the Altmont™ Collection has been updated in its third generation to include new styles of briefcases, backpacks, messenger bags and day bags that compliment today’s technology. This collection has dedicated pockets for laptops and iPads/tablets/eReaders and a wide assortment of designs to accommodate personal style. The collection designer, Luke Smith, created these bags for your everyday needs and has refreshed the color offering. Here’s an inside look at his creative process for Altmont™ 3.0.

What prompted the update to the Altmont™ Collection?
Because people already like Altmont, this update was really about evolution than completely remaking the collection. We addressed all of the things that people were asking for and the direction technology is taking us. The biggest additions to Altmont 3.0 were the slim bags and briefs as well as the new colors. Everything is going smaller and slimmer these days, especially in the world of technology, so we wanted the new generation to reflect this movement and better suit what we knew people were looking for in an everyday bag.

What was the creative inspiration behind Altmont 3.0?
We really let the evolution of technology guide this collection and focused on feedback from consumers to improve upon what we had with Altmont 2.0. This wasn’t a complete overhaul because so much was already working well for this collection. We stayed with the classic hiking and outdoor inspiration that everyone associates with Victorinox and the Swiss Army Knife, but tried to make little changes to help it fit in an urban setting as well. 

Why did you update the colors?
I wanted to use grey because it really goes with everything, which makes it perfect for everyday bags. We hadn’t offered everyday bags in blue and it’s such a popular color that this seemed like an obvious addition. Looking at the different colors we’ve now offered in Altmont 2.0 and 3.0, we’ve really been able to hit most of the rainbow.

What is your favorite addition to this collection?
I liked creating the Flapover Laptop Backpack because it’s the first backpack I’ve dealt with that has expansion, but doesn’t look ridiculous when you use it. I know I’m a little biased, but people tend to throw as much as possible into a backpack during a long day and the Flapover Laptop Backpack is one that they can stuff full and it still keeps its slim silhouette.

What type of everyday bag do you use and why?
I carry the Standard Backpack.  I just like it. So much of choosing a backpack or messenger bag is personal preference. You want something that reflects your personality and just fits. I like the Standard Backpack because it fits me well and I like the way it looks while I’m wearing it. If I were 6’4″ with broad shoulders, then I might wear something bigger, but a guy my size just looks better in something slim and simple.

What’s in your bag?
Depends on the day. But most days I have my glasses and sunglasses in cases tucked in the front pocket, a notebook and pen and I try to remember to throw in a jacket or a sweatshirt on colder days. I never know when an idea is going to hit me for a project, so I make it a practice to keep a sketchpad as well. It helps when I need to jot down a quick idea or draw up a concept that I’m working through. The last thing I always carry is a pack of Tic-Tacs. Wintergreen

– Luke Smith – Product Designer for Victorinox Travel Gear

Before designing Victorinox Travel Gear, Luke studied art and design at the University of Wisconsin – Stout.



Leave a Reply