Spotlight On: Victorinox Adventurers – Cory and Bethany

Want to know more about the two explorers tapped by WIRED Insider and Victorinox Swiss Army for this year’s Victorinox Adventures spanning from the Pacific Northwest all the way to Switzerland? Read on for a Q&A with Cory Staudacher and Bethany Olson and a behind-the-scenes look at their Victorinox Adventures!


What did you say to each other when you found out you were selected to participate in this special project with Victorinox and WIRED?

We were beyond thrilled to be working with such wonderful companies, and were excited to capture Switzerland’s beautiful landscapes.


There were were two legs to the Victorinox Adventures journey – Seattle, Washington and Ibach, Switzerland. How did you plan out your adventures for these two destinations?

For the US trip, we wanted to showcase the beauty of the Pacific Northwest. We went to Lake Cushman on the Olympic Peninsula, and documented our weekend adventure. For Switzerland, we were excited to photograph the beautiful landscapes and wanted to go to some of our favorite landmarks.


Cory and Bethany

The photos you both take are stunning and you both have mass Instagram followers always eager for more (including us!) to prove it. What’s the thought process you each go through for every photograph you take? 

We like to plan the locations and concepts, but let the moments organically come.


And how many are impromptu shots versus planned?

We like to set up the concept to match the location, but let the photos speak for themselves.


Was this the first trip to Switzerland for you both? 

Yes! And it was incredible.


What was the most unexpected surprise from this leg of your journey?

We were happy to discover that everyone in Switzerland was extremely nice and friendly. We got to travel the countryside, and loved seeing the different landscapes we encountered.

Victorinox Adventures - Cory in Switzerland

You took a tour of the Victorinox factory in Ibach where the iconic Swiss Army Knife is made – and met with CEO Carl Elsener. Did either of you learn any fun facts about the Swiss Army Knife that surprised you?

We didn’t realize how much work was produced at the factory. They assemble, stamp, and package the knives, along with making each part in house. We had so much fun using a machine and assembling our own pocket knives!


Congratulations on your engagement! We were so excited to hear about that. What’s up next for the two of you?

Lots of traveling and shooting photo jobs for Tinker Street*. Along with planning our wedding set for September 2015! 🙂

Bethany Travels Switzerland in Style

To see more photos from Cory and Bethany’s Victorinox Adventures be sure to follow @VictorinoxSwissArmy on Instagram!

Spotlight On: INOX Global Momentum

Since its debut at the BaselWorld Watch Fair in March 2014, the I.N.O.X. watch has experienced a veritable success story.

The cornerstone of this success is I.N.O.X.’s unparalleled strength. Designed to withstand unusual levels of stress, it has undergone and passed with flying colors a battery of 130 ruthless tests that far exceed the normal certification standards of the Swiss watch industry. Unusual resistance tests were developed specifically for the I.N.O.X., and no fewer than 421 prototypes were sacrificed to ensure that it could achieve and surpass the desired objectives for strength and solidity. After four years of development and testing, the final result: a Swiss Made stainless steel watch that is second to none.

Victorinox Swiss Army launched a “Firefighters for Life” campaign by becoming a partner of the world-famous Fire Department of New York City Foundation (FDNY), and the fire department of the city of Ibach, the town in the Swiss canton of Schwyz where Victorinox is headquartered. In August 2014, the campaign launch was celebrated on both sides of the Atlantic with two unique I.N.O.X. and “Firefighters for Life” events held in Ibach and New York, with more than 70 international journalists and 250 bloggers from around the world in attendance.

On September 1, 2014, the big day finally arrived—the I.N.O.X. was commercially launched at Victorinox Swiss Army points of sale worldwide.

Now, barely two months later, I.N.O.X. sales have outperformed even the most optimistic forecasts.

I.N.O.X. has won a number of international awards and special mentions, including:

• WatchPro, the watch magazine of reference in the UK, chose I.N.O.X. over Rolex Deep
• Sea, Omega Seamaster Diver and Cartier Calibre for their “Sports Watch of the Year” award.
• I.N.O.X. was selected by the American monthly Men’s Journal as one of the 53 most innovative products of the year.
• The micro site, specifically designed to highlight the many qualities of the I.N.O.X. watch, including through videos, was designated “Website of the Day” by Design Licks, a platform showcasing the world’s most creative and inspiring websites.

This runaway success is the perfect birthday gift for Victorinox, which is celebrating its 130th anniversary this year, and its watchmaking division, Victorinox Swiss Army, which is celebrating its 25th anniversary.

The success story of I.N.O.X. is definitely one to follow!


Victorinox Adventures with WIRED Insider

This fall, WIRED Insider and Victorinox Swiss Army tapped two outdoor explorers for their stunning landscapes and adventure photographs and sent them on a journey stretching from the Pacific Northwest to Switzerland.

Equipped with their cameras and Victorinox Swiss Army Gear, Cory Staudacher (@withhearts) and Bethany Olson (@bethanymarieco) spent time in one of their favorite spots in Seattle. From there, they visited Ibach, Switzerland, home to Victorinox’s headquarters, where they traveled by train and spent time in the majestic mountainous and lake regions of the countryside. Explore their journey on this event page…and via WIRED Insider throughout November and December 2014.

Bethany Olson

Behind the Adventurer: About Bethany

Bethany Olson is a commercial and fashion photographer located in Seattle, WA who has gained over 100,000+ followers on Instagram. She is also a fashion blogger, coffee enthusiast, and loves exploring the Pacific Northwest in her spare time. And, with her fiancé Cory Staudacher, travels all over the globe on photography assignments. @bethanymarieco

Cory Staudacher

Behind the Adventurer: About Cory…

Cory Staudacher is a photographer based in Seattle, WA. Taking his photography style inspiration from simplicity and minimalism, Cory brings you into moments that evoke hope and peace. Currently he is part of Tinker Street* a photo agency in New York that works with brands on Instagram campaigns. Most days you can find him outside in national forests taking photos on Instagram with his fiancé Bethany Olson. @withhearts

Victorinox Swiss Army Extends I.N.O.X. Reach to ESPN and ESPN2 Audiences


This Fall, Victorinox Swiss Army is introducing a new ad campaign that poses the question to ESPN viewers “What does it take to be a Victorinox Swiss Army watch?”

The answer?

“Timeless and tough.”

“The most impressive watch in the world.”

“Steeled for action.”


These are just a few attention-grabbing headlines for the recently introduced Victorinox Swiss Army I.N.O.X. timepiece featured in the company’s new fall 2014 ad campaign spanning television, radio, print and online advertising vehicles produced exclusively for ESPN. The first commercial for the new fall campaign that aired on ESPN and ESPN 2 on October 14, 2014.


SNEAK PREVIEW: View the new Victorinox Swiss Army commercial launching on ESPN here.


This year marks 130 years of the company’s famous Swiss Army knife; and, the 25th anniversary of the first introduction of Victorinox Swiss Army timepieces. Victorinox is celebrating these significant milestones with the launch of the company’s most unique and distinctive time piece to date – I.N.O.X. Elegant and innovatively designed to be nearly indestructible, each Victorinox Swiss Army I.N.O.X. timepiece is put through a ruthless battery of 130 extreme durability tests, including excessive pressure and thermal stress.


“Forged to resist and endure the harshest of conditions, I.N.O.X. is the perfect companion for life for professional and collegiate football players – and the scores of fans who are just as passionate about watching their favorite teams on ESPN from pre-season through to the cold winter play-off months,” said Rene Stutz, President and CEO of Victorinox Swiss Army, Inc.

The new series of I.N.O.X. featured commercials is a continuation of the successful VSA-exclusive ESPN campaign “Inspired by Authenticity” launched in May 2014.  (View the commercial here.)

The new I.N.O.X. commercials will run through December during primetime and on weekends as part of College Football, signature ESPN and ESPN2 SportsCenter and MIKE & MIKE show programming.

To learn more about the Victorinox Swiss Army I.N.O.X. visit:

I.N.O.X. Time To SWISS-Away Giveaway

Switzerland is calling – it’s time to get away from it all! 

Show us what you would bring with you on a Swiss getaway – and, you could win a trip for two to Switzerland! 

Between September 8-22, 2014 post an I.N.O.X. Time to SWISS-Away photo or short video to the page, or to Twitter or Instagram, using hashtag #INOXSwissSweeps

…and you will be entered into a drawing for a chance to WIN A GETAWAY to SWITZERLAND – including SWISS round-trip flights, Swiss Rail passes and a VIP Victorinox Factory Tour in Ibach where you’ll pick up your new I.N.O.X. timepiece!

So, what are you waiting for – post now to enter to win!

To learn more about…


• Switzerland



1. ELIGIBILITY. The Victorinox “I.N.O.X. Time to SWISS-Away Giveaway” Sweepstakes (“Sweepstakes”) is open only to legal U.S. residents 18 years of age or older.  Employees of Victorinox Swiss Army, Inc. (“Sponsor”), and its parent, affiliates, subsidiaries, and advertising, promotion, public relations agencies and their immediate family or household members are not eligible to participate. For purposes of these rules “immediate family” is defined as parents, legal guardians, spouses, siblings, children, and stepchildren.

2. HOW TO ENTER: There are two ways to enter the Contest; 1) visit and post a photo or video of what you would take with you on your SWISS getaway with the hashtag #INOXSwissSweeps; or, 2) post a photo or video to Twitter or Instagram with the hashtag #INOXSwissSweeps. Entries must be received between 12:00:01 PM ET on Monday, September 8, 2014 and 11:59:59 PM ET on Monday, September 22, 2014. Incomplete entries will not be accepted and are void.

Limit: One (1) Entry per person per email address during the Contest Period, regardless of whether entrant has more than one email address.

The Sponsor will review all submitted Entries and reserves the right in their sole and absolute discretion to reject, disqualify and/or remove any Entry that violates these Official Rules without any notification or warning.

By submitting an Entry, the participant understands and grants to the Sponsor permission for his/her Entry and other information to be posted throughout the world for viewing by visitors to the Website,, and as otherwise allowed in accordance with the Official Rules. Sponsor reserves the right to post sample Photos it has created in connection with the Contest on


All Entries must comply with the following minimum guidelines to be eligible:

  • Photo cannot contain content that is irrelevant to the purpose of the Contest.
  • Photo must be original and may not have been digitally altered.
  • Photo cannot be profane, pornographic, sexually explicit or suggestive or contain nudity.
  • Photo cannot be violent or promote firearms/weapons.
  • Photo cannot promote alcohol, illegal drugs or tobacco.
  • Photo cannot defame, misrepresent or contain disparaging remarks about people, brands, products or companies.
  • Photo cannot be obscene or offensive, endorse any form of hate or hate group or be derogatory to any ethic, racial, gender, religious, professional or age group.
  • Photo cannot communicate messages or images inconsistent with the positive images and/or goodwill to which Sponsor wishes to associate.
  • Photo cannot depict illegal activity and cannot itself be in violation of any law.
  • Photo may not include images of a known celebrity, famous or well-known person or any image which violates the right of privacy or publicity of any person.
  • Sponsor reserves the right in their sole and absolute discretion to reject, disqualify and/or remove any Entries that violate these Official Rules without any notification or warning.

3. DRAWING. On Friday, 9/26/14, at or about 9:00AM (EST) at the Victorinox North America Headquarters the winner will be randomly selected from all entries received. Winner will be notified by direct message to the social channel and/or email address used to submit the entry. Person responding to the winner announcement must be the person whose name appears on the entry and must provide proper photo identification and proof of age, subject to Sponsor verification. Under no circumstance is the Sponsor responsible for lost entries.

4. PRIZE. The prize (“Prize”) consists of: A trip for 2 to Switzerland including: 2 roundtrip SWISS economy class tickets from one of SWISS’ US gateways (ORD, EWR, JFK, MIA, BOS, LAX, SFO) to Switzerland. Travel must be completed within one year from the date of September 26, 2014. Prize also includes two First Class Swiss Rail passes valid for 8 consecutive days providing access to unlimited travel on Swiss travel System’s public transportation network including classic scenic routes, public transport systems of 38 cities as well as 50% discount on most mountain railways and cable cars as well as free entry to over 400 museums; as well as a VIP tour for two of Victorinox headquarters in Ibach, Switzerland where the winner will receive one Victorinox INOX timepiece.

Winner is responsible for any connecting flights required to get to U.S. gateway city. All expenses not specified herein including, but not limited to, airline taxes, meals, spending money, airport transfers, incidental costs, incidental charges imposed by the airline, taxes and gratuities are the sole responsibility of the winner.

Prize must be accepted as awarded with no substitution. Prize is non-transferable and cannot be redeemed for cash or credit, in whole or in part. Winner and travel companion must travel together on same itinerary and is based on space availability at time of booking. Tickets and travel are valid on Swiss International Air Lines operated flights only. No frequent flyer mileage may be accrued.

Swiss International Air Lines is not responsible for failure for any reason whatsoever of selected entrant to receive notification. Arrangements for the fulfillment of the Prize will be handled by Swiss International Air Lines. Swiss International Air Lines reserves the right in their sole discretion to substitute any and all part of the Prize with a Prize of comparable value.

Swiss international Air Lines is not responsible for any injury or damage to entrant’s or any other person’s computer system, property or anything stored on or related thereto as a result of participation in, or connection with, this drawing. Entrants release Swiss International Air Lines from all liability in connection with the drawing and any Prize won.

5. GENERAL TERMS AND CONDITIONS. Winner verified will be sent affidavit of eligibility and publicity/liability release forms which must be signed and returned within seven (7) days of receipt using prepaid overnight delivery envelope provided. Grand Prize winner’s guest (or a legal guardian if a winner is considered a minor in his/her state of residence) must also complete and return a liability/publicity release before travel arrangements can be made. A minor guest must be accompanied by a parent or legal guardian. If a winner fails to complete and return documents within the required time, prize will be forfeited and awarded to an alternate winner. By entering this Sweepstakes, all entrants agree that neither Sponsor, its parent, related,  affiliated or subsidiary companies, nor their respective shareholders, directors, officers, employees or agencies will have any liability whatsoever for any injuries, losses or damages of any kind caused by or in connection with any prize or resulting from participation in this Sweepstakes or from acceptance, possession or use of any prize or participation in any prize-related activity, including travel, or use by Sponsor of the entry in any manner;  and agree to release and hold harmless the Sponsor, any prize provider and their respective successors, assigns, employees, officers and directors, from any and all liability, for loss, arm, damage, industry, cost or expense whatsoever including without limitation, property damage, personal injury and/or death which may occur in connection with, preparation for, travel to, or participation in this Sweepstakes and for any claims, based on publicity rights, defamation or invasion of privacy or merchandise delivery. Entrants who do not comply with these official rules or attempt to interfere with this sweepstakes in any way shall be disqualified. Submission of a Sweepstakes entry will constitute and signify the entrant’s agreement and consent (or that of parent or legal guardian if entrant is an eligible minor) that the Sponsor and/or the Sponsor’s assignees may use his/her name, photograph, likeness and/or prize information for promotional purposes in commerce and in all media worldwide now known or hereinafter developed without time limitation and without further compensation, except where prohibited. Winner is solely responsible for any local, state, or federal taxes on prize.  Void where prohibited. All federal, state and local laws and regulations apply.

6. NAME OF WINNER. For the name of the prize winner, available after 10/1/14, send a self-addressed stamped envelope with proper postage affixed to: Victorinox I.N.O.X. Time to Getaway Giveaway, 6240 Oakton Street, Morton Grove, IL 60053. Requests must be received by 11/01/14.

Sponsor: Sponsor: Victorinox Swiss Army, Inc., 7 Victoria Drive, Monroe, CT



Victorinox Swiss Army’s Newest, Sleek, Chic Watch for Men and Women!

Newest Womens Watch from Victorinox Swiss Army
Maverick GS (Ladies Version) from Victorinox Swiss Army, SKU #241492


Introducing the Maverick GS! The Maverick GS is constructed in Switzerland with the utmost in quality standards. This watch features Swiss-made movement. This beautiful, multi-functional timepiece has a stainless steel case, with a unidirectional rotating bezel with polished finish. The caseback is a screw-in type. The Maverick GS has a protected crown and scratch-resistant, triple coated, anti-reflective sapphire crystal. The Maverick GS also keeps date with its convenient date calendar on it’s face.

This timepiece will especially be helpful in the dark since it has luminous hands.

So, whether you are swimming, taking a shower, or just get caught in the rain, there is no need to worry since this watch is water-resistant! And, for the adventurist that loves to dive, you can take this watch with you underwater to depths of 100m.

This type of watch is an all-purpose timepiece that comes in different strap types and face colors. There is one for everyone’s taste!

Check out our full variety of Maverick GS timepieces now to add to your fall wardrobe!

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NEW Style, Built on a Heritage of Ingenuity.

NEW Alliance Chrono
NEW Alliance Chrono, SKU#241478

Our NEW Victorinox Swiss Army Alliance watch is the result of classic watch built on a heritage of ingenuity and precise attention to detail, with a distinctively modern twist.  This watch is the best in highest quality Swiss design, durability, and craftsmanship at a sensible price. Our Swiss-made watch products have been reviewed to be the best.   We use only high-quality metals and materials.  Each watch is created individually with superior craftsmanship.

The new Alliance has many features.  Some of its features are its Swiss-made quartz movement, luminescent hands.  The watch is available with black, charcoal grey and silver dials or 3-row alternating-finish steel bracelet or leather strap in black, charcoal grey and camel.   There are interchangeable Victorinox watch bands to suit the taste of anyone.

The Alliance watch has a sleek and sexy design that has caused it to become one of our most popular watches.  This timepiece is professional, as well as conventional.  You will turn heads while wearing this watch.

The Alliance line has steadily evolved since its earliest incarnations, yet the core values remain clearly and indelibly the same:   serious, and  function-driven design using Swiss-made components and crafted materials of the highest caliber.  Our Victorinox Swiss Army watches are an international symbol of prestige and quality.

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