Spotlight On: INOX Global Momentum

Since its debut at the BaselWorld Watch Fair in March 2014, the I.N.O.X. watch has experienced a veritable success story.

The cornerstone of this success is I.N.O.X.’s unparalleled strength. Designed to withstand unusual levels of stress, it has undergone and passed with flying colors a battery of 130 ruthless tests that far exceed the normal certification standards of the Swiss watch industry. Unusual resistance tests were developed specifically for the I.N.O.X., and no fewer than 421 prototypes were sacrificed to ensure that it could achieve and surpass the desired objectives for strength and solidity. After four years of development and testing, the final result: a Swiss Made stainless steel watch that is second to none.

Victorinox Swiss Army launched a “Firefighters for Life” campaign by becoming a partner of the world-famous Fire Department of New York City Foundation (FDNY), and the fire department of the city of Ibach, the town in the Swiss canton of Schwyz where Victorinox is headquartered. In August 2014, the campaign launch was celebrated on both sides of the Atlantic with two unique I.N.O.X. and “Firefighters for Life” events held in Ibach and New York, with more than 70 international journalists and 250 bloggers from around the world in attendance.

On September 1, 2014, the big day finally arrived—the I.N.O.X. was commercially launched at Victorinox Swiss Army points of sale worldwide.

Now, barely two months later, I.N.O.X. sales have outperformed even the most optimistic forecasts.

I.N.O.X. has won a number of international awards and special mentions, including:

• WatchPro, the watch magazine of reference in the UK, chose I.N.O.X. over Rolex Deep
• Sea, Omega Seamaster Diver and Cartier Calibre for their “Sports Watch of the Year” award.
• I.N.O.X. was selected by the American monthly Men’s Journal as one of the 53 most innovative products of the year.
• The micro site, specifically designed to highlight the many qualities of the I.N.O.X. watch, including through videos, was designated “Website of the Day” by Design Licks, a platform showcasing the world’s most creative and inspiring websites.

This runaway success is the perfect birthday gift for Victorinox, which is celebrating its 130th anniversary this year, and its watchmaking division, Victorinox Swiss Army, which is celebrating its 25th anniversary.

The success story of I.N.O.X. is definitely one to follow!


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